TOWIE star and tan fan Pete Wicks celebrates the launch of ‘Mecca Binglow’
Mecca has launched the easy-apply tanning mousse after finding that 9 in 10 Brits have suffered a ‘fake tan fail’
In a surprise move Mecca Bingo has entered the beauty market and is helping Brits get holiday ready this Summer with the launch of its very own limited edition fake tan – Mecca Binglow. With a dabber in one hand and a tanning mitt in the other, TOWIE star and tan fan Pete Wicks was the first to ensure that he’s bronzed to perfection in time for the busiest getaway day of the year – this Friday (12 August).
Ahead of launching the exclusive, easy-apply tanning mousse, Mecca commissioned research* to reveal the UK’s biggest fake tan fails. Mecca found that orange hands were the most common embarrassing mistake, experienced by half of Brits (50%), with patchy knees and legs following closely behind at 47%. 14% of Brits even admitted to seeing their skin turn green after using out of date tanning lotion!
The tried and tested tanning mousse comes in one sun-kissed hue and its silky mousse texture promises to leave tan lovers with a flawless faux glow this summer. Its streak-free and long-lasting formula was launched at Mecca’s state-of-the-art Luton venue. TOWIE fan-favourite, Pete Wicks, was on hand to give his tanning top tips in a photoshoot full of summer vibes… and, of course, bingo!
“It’s no secret that I like to stay bronzed, especially before heading off on holiday, and now I’ll be keeping my bottle of Mecca Binglow handy for top-ups. There’s a real knack to tanning, so my advice is to make sure you exfoliate first, get your tanning mitt ready and then smooth it all out evenly – a patchy tan is a nightmare to fix!”Pete Wicks – TOWIE
With a third of Brits (30%) opting to tan at 9am on the same day that they go away, this week’s holidaymakers can bag themselves a bottle of Mecca Binglow in preparation for their vacation from any Mecca club around the UK – and stay for a game of bingo and a cocktail whilst they’re at it.
“It’s a huge week for holidays, so we wanted to offer something special for anybody heading off to the sun. What could be better than applying a glowing tan and then playing a game of bingo while you wait for it to develop? Our survey found that Brits think Donald Trump has the most iconic tan, but it’s safe to say that Mecca Binglow will leave tanners with a slightly more ‘natural’ look!”Carol Rhead, Head of Marketing, Venues at Mecca Bingo
Want to be the first to see our new, market disrupting tanning product? With only 200 cans of self-tanning mousse produced to celebrate our Great Mecca Summer campaign, head to @MeccaBingo’s social channels to see how you can get your tanning mitts on your own limited edition Binglow and check out www.meccabingo.com to see how you can play for free to win a holiday every day with our Great Mecca Summer winner spinner! Over 18s only.
Speaking of fake tan, did you catch our Love Island wrap up? Catch all the final goss and results here.